NEW YORK, August 24, 2021– (COMMERCIAL THREAD) – Paramount + today announced that PAW PATROL: THE MOVIE, which premiered on the service the same day it hits theaters on August 20, is one of the most-viewed originals on the service.
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“PAW PATROL: THE MOVIE’s strong commitment to the service this premiere weekend is a testament to the strength of the franchise’s loyal fan base and the film’s creative storytelling,” said Tanya Giles, Programming Director. , ViacomCBS Streaming. “We are delighted that our premium children’s content like PAW PATROL and our other successful Nickelodeon children’s originals like KAMP KORAL: SPONGEBOB’S UNDER YEARS and RUGRATS continue to build a core audience of children and families. “
In addition to its record-breaking streaming debut, PAW PATROL: THE MOVIE had a strong theatrical opening, earning $ 13.2 million at the domestic box office in its opening weekend. The film was received enthusiastically by audiences, earning an A-CinemaScore and a 97% audience score for Rotten Tomatoes. These national debuts followed an excellent international opening, and the film has now opened No.1 or No.2 in 10 markets, including No.1 in France, Germany, Mexico, Norway, Hungary and in Portugal, and No. 2 nationally (United States). and Canada), as well as in the United Kingdom, the Netherlands and Austria. The cumulative global box office is now $ 38.4 million, with more international territories expected to open in the coming weeks.
PAW PATROL is one of Nickelodeon’s most popular and powerful franchises, and the film’s performance over the weekend proves that kids and families want every path possible to get started, through streaming. , theaters and consumer products, “said Brian Robbins, President and CEO. from Nickelodeon and Content Director for Paramount +, Kids and Family. “This is one of the best examples of taking something as big as PAW PATROL and making it even bigger, and we want to thank everyone at Nick, Spin Master Entertainment, Paramount + and Paramount Pictures, and especially the public, for the evening of this weekend. resounding success. “
PAW PATROL: THE MOVIE is a huge consumer product hit in major markets and retailers. Products scheduled for PAW PATROL: THE MOVIE have contributed to PAW PATROL’s double-digit growth among key major retailers, driven by toy categories, with notable success for items featuring the newly introduced character Liberty. Consumers around the world have been blown away by the PAW PATROL craze, with nearly 200 consumer product partners offering products in support of the film, including a robust toy line from Spin Master, as well as partnerships with Crayola (arts & crafts), Mattel (Mega Bloks and Uno), Build-A-Bear (plush and accessories), Hasbro (Operation and Play-Doh), Kellogg’s, Campbell’s®, Kraft Heinz and Random House Children’s Books, among others. ViacomCBS has also partnered with retailers such as Walmart, Target, Amazon, Kroger and LIDL to create omnichannel marketing programs based on innovative activations. The program also featured specialized partnerships with Paramount + for a one-month free trial for buyers, which was promoted through retail activations and partnerships.
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Paw Patrol: The Movie
Paw Patrol is on the rise! When their biggest rival, Humdinger, becomes mayor of neighboring Adventure City and begins to wreak havoc, Ryder and everyone’s favorite heroic puppies shift into high gear to meet the challenge head-on. As a puppy grapples with its past in Adventure City, the team finds help from a new ally, the shrewd Dachshund Liberty. Together, armed with exciting new gadgets and gear, Paw Patrol battle to save the citizens of Adventure City! The original series cast members, along with Iain Armitage, Marsai Martin, Yara Shahidi, Kim Kardashian West, Randall Park, Dax Shepard, along with Tyler Perry and Jimmy Kimmel, join the PAW Patrol on their thrilling first adventure on big screen, and present Will Brisbin.
About Paramount +
Paramount +, a direct-to-consumer digital subscription video-on-demand and live streaming service from ViacomCBS, combines live sports, breaking news and a mountain of entertainment. The premium streaming service offers a vast library of original series, blockbuster shows and popular movies across all genres from world-renowned brands and production studios including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and Smithsonian Channel. The service is also the streaming home of unparalleled sports programming, including every CBS Sports event, from golf to soccer to basketball and more, as well as exclusive broadcast rights to major properties. sports, including some of the biggest and most popular football leagues in the world. Paramount + also allows subscribers to stream local CBS stations live across the United States, in addition to the ability to stream Viacom’s other live channelsCBS Streaming: CBSN for 24/7 News, CBS Sports HQ for sports news and analysis and ET Live for entertainment coverage.
For more information on Paramount +, please visit www.paramountplus.com and follow @ParamountPlus on social platforms.
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