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By staff reports

(Victor Valley) – Paramount + today announced that PAW PATROL: THE MOVIE, which premiered on the service the same day it hits theaters on August 20, is among the service’s most-viewed originals .

“PAW PATROL: THE MOVIE’s strong commitment to the service this premiere weekend is a testament to the strength of the franchise’s loyal fan base and the film’s creative storytelling,” said Tanya Giles, Programming Director. , ViacomCBS Streaming. “We’re excited that our premium children’s content like PAW PATROL and our other bestselling Nickelodeon kids originals like KAMP KORAL: SPONGEBOB’S UNDER YEARS and RUGRATS continue to build a core audience of children and families. “

In addition to its record-breaking streaming debut, PAW PATROL: THE MOVIE had a strong theatrical opening, earning $ 13.2 million at the domestic box office in its opening weekend. The film was received enthusiastically by audiences, earning an A-CinemaScore and a 97% audience score for Rotten Tomatoes. These national debuts followed an excellent international opening, and the film has now opened No.1 or No.2 in 10 markets, including No.1 in France, Germany, Mexico, Norway, Hungary and in Portugal, and No. 2 nationally (United States). and Canada), as well as in the United Kingdom, the Netherlands and Austria. The cumulative global box office is now $ 38.4 million, with more international territories expected to open in the coming weeks.

PAW PATROL is one of Nickelodeon’s most popular and powerful franchises, and the film’s performance over the weekend proves that kids and families want every path possible to get started, through streaming. , theaters and consumer products, “said Brian Robbins, President and CEO. from Nickelodeon and Content Director for Paramount +, Kids and Family. “This is one of the best examples of taking something as big as PAW PATROL and making it even bigger, and we want to thank everyone at Nick, Spin Master Entertainment, Paramount + and Paramount Pictures – and above all, the public – for this weekend. resounding success. “

PAW PATROL: THE MOVIE is a huge consumer product hit in major markets and retailers. Products scheduled for PAW PATROL: THE MOVIE have contributed to PAW PATROL’s double-digit growth among key major retailers, driven by toy categories, with notable success for items featuring the newly introduced character Liberty. Consumers around the world have been blown away by the PAW PATROL craze, with nearly 200 consumer product partners offering products in support of the film, including a robust toy line from Spin Master, as well as partnerships with Crayola (arts & crafts), Mattel (Mega Bloks and Uno), Build-A-Bear (plush and accessories), Hasbro (Operation and Play-Doh), Kellogg’s, Campbell’s®, Kraft Heinz and Random House Children’s Books, among others. ViacomCBS has also partnered with retailers such as Walmart, Target, Amazon, Kroger and LIDL to create omnichannel marketing programs based on innovative activations. The program also featured specialty partnerships with Paramount + for a one-month free trial for buyers, which was promoted through retail activations and partnerships.

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