Sponge Bob SquarePants has grown into a cultural institution in recent decades, and its roster of characters and slogans is only becoming more and more popular. Fans have no shortage of ways to share their love for the world of SpongeBob SquarePants, but it looks like a new collaboration will provide a pretty impressive option. On Wednesday, ViacomCBS Consumer Products, Nickelodeon, the National Football League and Junk Food Clothing announced the NFL x SpongeBob SquarePants Junk Food Collection by King Salad, a new clothing collection designed by Philadelphia artist King Saladeen. The collection, which launches today, features a range of short sleeve t-shirts and hooded fleeces for SpongeBob fans of all ages.
The designs on the mash-up jersey SpongeBob – as well as his best friend, Patrick Star – along with the designs and logos of the NFL and its clubs. The collection launch supports the NFL Wild Card Game on Nickelodeon, which airs Sunday, January 10 at 4:30 p.m. / 3:30 a.m. CT. Nickelodeon’s broadcast on the game will feature unique kid-focused content and Nick-themed elements including a special halftime presentation, guest reporters and original field graphics, virtual filters, and more. .
âWe are delighted to be producing an apparel collection in partnership with Nickelodeon, Junk Food Clothing and King Saladeen,â Rhiannon Madden, vice president of consumer products, NFL, said in a statement. “The collection features a unique combination of styles and inspiration that is sure to thrill fans of all ages ahead of the NFL Wild Card Game on Nickelodeon.”
âThe partnership between the NFL, SpongeBob SquarePants, Junk Food and King Saladeen represents the best of fan culture,â added Jose Castro, senior vice president, Licensing Collaborations & Specialty Retail, ViacomCBS. “The collection channels the fun, frenetic and fantastic feelings when art, sport and pop culture meet.”
âThis collaboration is the perfect blend of Art and Sports to start a whole new fan in both worlds,â said King Saladeen. “They both teach patience and teamwork while having fun. Every child should experience it. Hopefully it sparks a new level of creativity for the next generation.”
The NFL x SpongeBob SquarePants Junk Food Collection by King Salad is now available at NFLShop.com, SpongeBobShop.com, Fanatics.com, JunkfoodClothing.com, participating Lid’s stores and the King Saladeen online store.
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