Hey, guys, hey,
When Fred and I started radioing together when 98.5 The Sports Hub launched in Boston, we were prepared for disaster. At least that’s what all the newspapers, bloggers and media experts predicted. After all, we were the new morning show from a massive sports resort, but neither of us were professional athletes. All the other shows in town had either guys who had played the game or guys writing about it. Fred was a rock radio host and I was the frontman of a failed hardcore band.
But Fred and I were united by one conviction: we didn’t like sports radio at all. So we promised ourselves that if we got fired, we would go our way.
Surprisingly, we weren’t fired, and even more surprising: we discovered that there was an army of people who were fed up with the current state of radio, and they found us.
Instead of X’s and O’s we became friends and drank with athletes, we broke their balls like they broke ours, talked about metal and hip hop instead of sheet music, respected our audience instead of them. hate and built something huge. Soon we were the # 1 show in the region and had a fan base of the industry’s most die-hard listeners.
And now somehow fate and some very wise program directors have brought us to your market, and we couldn’t be happier to have you among Toucher & Rich. So from me, Fred, Jon Wallach, and all the other regulars on our show, thanks for listening, and we’ll do our best not to suck.
Steak and eggs,